Look high and low Supermarkets are in the real-estate business, and prime selling space includes the middle or eye-level shelving. Vendors sometimes pay retailers hundreds, even thousands, of dollarsfees to take on new products or display products prominently. And for the record the pre-bagged or Safeway brand isn't always the cheapest. Carrots, celery, lettuce, and cheese cost up to almost five times as much prepackaged , on a unit-cost basis.
Compare unit prices Only a few states and metro areas have laws requiring price tags on every item. Elsewhere you'll typically find shelf tags under each product that reveal the cost per ounce, quart, pound, or 100 sheets. The only way to see if you're getting your money's worth is to do some math to compare unit price!
Avoid checkout temptations Snacks at the checkout look more appealing the longer you're in line. But they're overpriced. At a standard gas station buying a six pack, you can spend like 60c to 80c a can, whereas in line you may be paying over $2.00 after tax. Crazy ripoff!
Check the receipt In a 2008 survey, 6 percent of respondents said that they were overcharged at the register. Not to mention many stores will give you the item free on account of the error. Get there while you can! -Joseph Placke- Marketing Enthusiast Extraordinaire
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